Retailers still selling sexy lingerie to children

High Street retailers were reportedly still selling sexy children’s lingerie last night, despite the BRC’s vow – made earlier day – to prevent sexualisation of youngsters.

The BRC announced a new set of guidelines for all its members on the release of the government’s Bailey report, looking into the sexualisation and commercialisation of childhood.

According to BRC spokesperson Jane Bevis, the trade body’s new guidelines provided ‘that extra reassurance for parents that these companies are just as concerned as they are about what their children wear.’

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High Street retailers Asda, Debenhams, Argos, John Lewis, Next, M&S, Peacock’s and Sainsbury’s have all signed up to the new BRC code.

Yet, last night a number of retailers were still selling products that could be deemed inappropriate under the new guidelines.

BRC member Peacocks was reportedly selling a pink padded lace bra in size 28A, Primark was selling a leopard print bra and children’s pants with ‘love’ written on them, and Matalan was offering a tiger print bikini, leopard-print hot pants and a black padded bra.

BRC spokesperson Sarah Cordey said: “Deciding what clothing is inappropriate can sometimes come down to personal opinion.”

The new Bailey report made several recommendations for the retail sector, including a new industry code. Prime Minister David Cameron also called for the creation of a website where parents could raise concerns about products they deem inappropriate.

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