Retailers develop sweet tooth for Toffee

Cake Lingerie has announced that it new styles Toffee and Dark Toffee are rapidly becoming its number one seller for 2011.

The Versatile range was introduced in March, this year, to compliment the brands
Fashion range.

Cake Lingerie has announced that the new products have seen a phenomenal response in UK, with all sizes close to selling out worldwide in record time.

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The styles include two ‘flavours’ of the three way convertible mould cup nursing bras, which are engineered to look light, flatter the bust and provide an ideal shape.

Stockists are reportedly constantly reordering Toffee and Dark Toffee, which has led to the styles going back into mass production earlier than initially planned.

Designer and founder Tracey Montford said: “We are thrilled that Cake Lingerie have ventured into structured seamless bras for pregnant and breastfeeding mothers as well as the overwhelming feedback we’ve had about our Toffee bras.

“The strong response we’ve had indicates to us what pregnant and breastfeeding mothers want, and we are delivering on this by remanufacturing them and have plans to introduce different and exciting colourways in future."

The Versatile range will be a continuous element of Cake Lingerie’s collection, allowing it to fulfil what it describes as an ‘increasing demand in the marketplace for basics’.

These ongoing basics will be restocked in August 2011, at which point another colourway, Toffee Latte, will also be introduced to the range.



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