Retailers can boost bottom line with mobile EPOS

Two technology providers have teamed up to offer a mobile electronic point-of-sale (EPOS) solution they claim will boost UK retailers’ bottom line by reducing customer queues and converting footfall into sales.

Transaction processing software specialist Anderson Zaks and portable EPOS specialist handPoint have joined forces to provide mobile devices that allow retailers to manage cash and card payments in a secure and compliant way.

“It is important that cardholder data is securely stored and processed by merchants at all times to both meet PCI: DSS standards and protect the consumer — our partnership provides such a card payment solution,” said David Gudjonsson, managing director of handPoint. “Working with Anderson Zaks means that we can provide a secure mobile EPOS system that can do everything that the till does. “

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Gudjonsson insists the alliance comes at a time when retailers are starting to recognise the opportunities that a secure mobile EPOS can offer them.

“Itenables transactions on the shop floor — the sales assistant can provide more information and even upsell, making it easier for the customer to buy, resulting in incremental sales,” he said. “It also enables retailers to open up a new line at the cash desk at busy times, without adding extra cabling or till points.”

Other benefits from mobile EPOS for retailers include a reduction in shrinkage with more sales assistants on the shop floor, while it can also be installed for outdoor sales at events or shows.

Adina Ahmed, operations director at Anderson Zaks, claims that as well as personalising the shopping experience and speeding up the transaction process, mobile EPOS benefits retailers by providing a flexible way to manage increased footfall.

“With identity theft an increasing concern, it is important that such transactions are protected and that businesses choose a partner that can support secure payments and meet the complex legislation standards,” he said.

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