Retailer enlists employees for lingerie campaign

Swedish retailer Lindex has enlisted its own employees to star in its first lingerie campaign.

Eight members of staff, including store managers, sales assistants and visual merchandisers, were flown to Spring Studios in London to star in the Bra-volution Forever photoshoot.

The women are also featured in a behind-the-scenes video (below), discussing the making of the campaign.

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The Bra-volution Forever campaign in centred on helping women to find the perfect-fitting bra by offering 11 different styles in various shapes and sizes.



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