Retail sales made on mobile phones have been creeping up this quarter, according to a new report from IMRG.
The company has found that sales made through mobiles are up from 0.4% of total sales in 2010 to 3.3% in Q2 2011/12. IMRG said that that jump is due to a growing consumer confidence in the sales channel as well as an increasing level of sophisticated mobile-optimised retail websites.
Some retailers were recording sales generated through mobiles to be as high as 7% of total turnover.
The percentage of visits to retail websites through mobile phones is also increasing, from an average of 1.4% in Q1 2010/11 to 7% in the latest quarter. The rate of mobile visits is as high as 12% for some retailers.
IMRG chief marketing and communications officer David Smith said: “Mobile has been discussed for a while now as an important channel for retailers to engage through, and with some retailers having up to 12% of their traffic coming through that channel, its popularity among consumers is clear.”
The data for this research has been taken from all participants in the IMRG Capgemini e-Retail Sales Index. The Quarterly Index tracks more than 40 key performance indicators acrossseven7 categories.