US sports bra and activewear brand Red Daisy has launched in exclusive Notting Hill boutique Dolci Follie.
Red Daisy was founded by Phylise Sands, whose aim was to create a ‘fully functioning, supportive and healthy’ sports bra that didn’t compromise on style and appearance.
The products are made from the ‘silky soft, yet strong,’ patented Sensitive® Fabrics from Italian mill EuroJersey SPA to ensure the bras don’t rub or become uncomfortable halfway through a work-out.
The bras are also made with three-layer fabric construction for superior bounce control.
Ten percent of every sale of the bras in the red colour option goes to the Breast Cancer Research Foundation.
A Dolci Follie spokesperson said: “We’re extremely proud to launch Red Daisy at Dolci Follie and can’t wait to get down the gym and show off our fabulous new sportswear! It’s become a good incentive to get bikini ready.”