Red Daisy launches in Dolci Follie

US sports bra and activewear brand Red Daisy has launched in exclusive Notting Hill boutique Dolci Follie.

Red Daisy was founded by Phylise Sands, whose aim was to create a ‘fully functioning, supportive and healthy’ sports bra that didn’t compromise on style and appearance.

The products are made from the ‘silky soft, yet strong,’ patented Sensitive® Fabrics from Italian mill EuroJersey SPA to ensure the bras don’t rub or become uncomfortable halfway through a work-out.

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The bras are also made with three-layer fabric construction for superior bounce control.

Ten percent of every sale of the bras in the red colour option goes to the Breast Cancer Research Foundation.

A Dolci Follie spokesperson said: “We’re extremely proud to launch Red Daisy at Dolci Follie and can’t wait to get down the gym and show off our fabulous new sportswear! It’s become a good incentive to get bikini ready.”

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