British handmade Swimwear brand Auria is set to hit the runway for its London Fashion Week debut with its recycled fishnet bikinis.
The swimwear brand, which was founded by Central Sain Martin graduate Diana Auria in 2012, creates bikinis out of 100% regenerated ECONYL nylon yarn from discarded fishing nets and other pre and post consumer waste.
Auria’s collections, which are designed with a focus on using sustainable materials, has recently broadened the variety of materials in the portfolio to include crochet and macrame.
“(Focusing on creating sustainable products) has meant figuring out how to bring down my prices, focusing on my website and selling direct to customers,” Auria told The Memo.
A new collaborative line, developed with designer Ashley Williams, will also be debuting on the runway at London Fashion Week this week.
The brand has recently teamed up with technology giants Sony to create a range of travel accessories, including beach sliders, sunglass cases and passport-holders. The collaborative products will be made from recycled headphone wires.