Christmas Day and Boxing Day are expected to pull in over 300 million site visits and £1.3bn in e-tail sales, according to new figures out today.
Experian and IMRG have predicted that £636m (£441,000 per minute) will be spent online on Christmas Day, while shoppers are expected to spend £748m (519,000 per minute) on Boxing Day.
The companies have also predicted that there will be 142 million website visits to retailers on Christmas Day, while Boxing Day is thought to bring in 167 million visits – up 25% and 29% from 2013, respectively.
Experian Marketing Services general manager for Consumer Insight Giles Longhurst said: “This year has seen record breaking online shopping rates, particularly on Black Friday, which saw an astronomical £810 million in estimated spend due to the massive resources put behind promotions by a wide range of retailers.
“Traditionally, the Boxing Day sales have been the busiest day for retailers in the UK, but this year we expect them to come second to Black Friday, with a spend of £748 million and 167 million retail site visits predicted, an increase of 29% on last year.”
“The ease of shopping online via connected devices also raises the prospect of a very large amount of shopping activity on Christmas Day itself. We expect a 25% growth on last year in the number of site visits to 142 million as shoppers slip away from families to do some additional bargain hunting on the big day, with a corresponding spend of £636 million,” he added.
Insights are taken from the combined datasets of Hitwise, Experian`s online competitive intelligence tool, and the IMRG Capgemini e-Retail Sales Index using historical data and trends to make estimated predictions for 2014.