A record 300 hopefuls have applied to become the next Curvy Kate, within the first three days of the Star in a Bra competition.
The online social application has seen over 10,000 page views and over 1500 images uploaded since the launch, last Thursday, with numbers rising by the hour.
The brand attributes the partly to the bespoke Facebook application, which allows entrants to upload five lingerie or swimwear images and then virally share their partaking in the competition with friends.
Increased advertising exposure and retailer promotions have also played a significant part in the Star in a Bra ‘triumph,’ claimed Curvy Kate, resulting in the raised awareness and fan numbers.
Curvy Kate’s top retailers Very.co.uk, Debenhams, Figleaves, Amazon and Simply Yours have also been involved through promotions on their own social media sites and through their customer mailing lists.
Curvy Kate managing director Steve Hudson, Managing Director said: “We are delighted with the response to the competition and are thrilled that so many curvy women are eager to help us show the world how good a shapely figure looks in lingerie.
“There have already been dozens of girls who would be perfect for the brand. The best part of the competition is that, it’s not Curvy Kate who decides though – we let our customers choose who they want to see modelling the lingerie they’ll be buying.”
Over the last three years, Curvy Kate has built up a portfolio of real women to model for the brand, who act as ambassadors, promoting the ‘feel good figure’ philosophy.
With a 32FF a bestselling bra size for the D plus wholesaler, Curvy Kate specialises is known for models with a fuller cup size.
The entry stage of the competition will run until the March 16 and curvy girls can apply through the Facebook application.
The Top 30 will then be chosen by the Curvy Kate panel, including guest judge Star in a Bra Winner 2011, Lizzie Haines, and women’s weekly, Best Magazine. The final winner will be selected through a public vote.