‘Real Mums’ take on Canada

Cake Lingerie, which was awarded Maternity Brand of the Year at the 2011 UK Lingerie Awards, is launching the 7th instalment of its global ‘Real Mums, Real Fit’ campaign in Canada.

The campaign, which has previously run in the UK & Ireland, Australia, New Zealand, The Netherlands, Finland and France, aims to celebrate the natural beauty of motherhood.

It seeks to encourages women to embrace their femininity and pregnancy curves through Cake Lingerie products and also offers women the opportunity to become an international model for the designer brand.

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Cake Lingerie sales director Keith Hyams said: “Cake Lingerie has captured the imagination of pregnant and nursing Canadian women.

“Our month-on-month growth in Canada is simply staggering. Stores love the product quality and fit, which is testament to the design and product development team who’ve done a fantastic job in listening to our customers.”

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