The latest edition of Lingerie Insight is available to read online page-by-page, packed with the latest business news, designer interviews and trends features.
The November issue kicks off with the latest business news, from the appointment of a new marketing manager at Pour Moi?, to the opening of a new Boux Avenue store in Belfast.
Another top story this month was the announcement that the Victoria & Albert museum will explore the history of underwear in a new exhibition, which will open next year. V&A management goes in to more detail on page 14.
Over the page, iconic British lingerie retailer Rigby & Peller talks to Lingerie Insight about its bold move the US as it positions itself as a global brand.
Rigby & Peller planted its flag on US soil in September, opening 13 stores across the country, including a flagship location in New York.
In an exclusive report, Rigby & Peller UK head of marketing Holly Bocock explains the decision to move across the pond and we take a look at other retailers who have done the same in recent years.
Also in this issue, Lingerie Insight announces the finalists of the 2015 UK Lingerie Awards in a dedicated piece featuring all of the shortlisted brands and retailers, along with their campaign imagery.
We wish all the nominees good luck for the announcement of the winners in December.
Celebrations continue on page 25, where Lingerie Insight marks its 5th birthday in a special feature. Here, the intimate apparel industry has shown is support by sending us hand-written messages of congratulations. Thank you all for your kind words!
Getting back to business, Lingerie Insight reports on a live video assistance service that has helped Bravissimo achieve a rise in online sales.
The new retail solution, supplied by tech firm Vee24, allows website users to interact with one of Bravissimo’s customers service consultants on screen, ask questions and see the product range close up.
The November issue also rounds up some of the most innovative fibres and fabrics that will be used to develop shapewear in 2016 and beyond, from Eurojersey’s Sculpt Light fabric to a cooling fibre by Lyrca Beauty.
Hosiery is also a major topic in the November edition. In a special report we ask five leading legwear experts to discuss future trends in the market.
Encouragingly, they all agree that the hosiery sector is having a revival and that consumers can expect to see fishnets, patterned sheers and compression tights being promoted next season.
To read Lingerie Insight’s November issue, click here.