The latest edition of Lingerie Insight is available to read online page-by-page, packed with the latest business news, designer interviews and trends features.
The April issue kicks off with a story about troubled high street retailer BHS being saved from the brink of closure. The loss-making department store revealed that 95% of its creditors voted in favour of a company voluntary agreement to cut the rents on its stores and cut widespread closures.
The news came days after BHS announced that it had given its intimate apparel business a major lift, with revamped lingerie department opening at 15 stores.
Other top stories came from Swedish brand Bjorn Borg, which has developed a range of skin-toned underwear, and Marks & Spencer, which has launched a collection of full-length burkinis.
We also take an in-depth look at how retail experts from organisations such as the British Independent Retail Association and the British Retail Consortium have reacted to long-awaited business rate reforms announced by Chancellor George Osborne.
Over the page, our legal columnist Tim O’Callaghan discusses how lingerie retailers can protect their stores from theft, following the news that a Victoria’s Secret employee working at the New Bond Street store in London stole £18 worth of lingerie by wearing it home.
Also in this issue, the design and marketing heads at Fantasie discuss the label’s recent luxury makeover and explain why there has been a heightened demand for premium fuller bust styles in recent months.
The April edition also covers one of the most exciting lingerie events in 2016 so far – the opening of Selfridges’ Body Studio on Oxford Street.
We interview buying manager Heather Gramston, who offers exclusive insight into how the lingerie industry stands to benefit from this exciting new retail concept. We also hear from the brands that have launched at the studio about their expectations for the shopping space.
Our cover star Heidi Klum takes the spotlight over the page in a special interview. At a hotel in London, she sits down with Lingerie Editor Sarah Clarke to explain how she has made her mark on her Intimates brand, one year on from partnering with New Zealand-based manufacturer Bendon.
Clarke also heads to Lake Como, Italy this month to attend the Lycra Fibre Moves conference hosted by INVISTA. She picks out the highlights from the two day event, including exciting new innovations in hosiery and consumer buying trends.
Also in this issue, we’ve published the first in a series of special retail guides. The Big Brands’ Guide to Lingerie Retail Success provides a unique breakdown of the lingerie shop and, thorough an expert view on the area, outlines how owners should merchandise their products, offer the best customer service and drive sales.
Volume One focuses on post-surgery lingerie in an exclusive interview with Ameona, a specialist brand in the field. UK marketing manager Rhoda White outlines the key bra shapes all retailers should stock, how they should be displayed in store and how sales staff should guide their customers to find the right style for them.
Across our product and trends pages, six leading lingerie bloggers, including the Lingerie Addict’s Cora Harrington and the Breast Life’s Elisabeth Dale, offer their take on AW16 trends and pick out the key brands and collections that stopped them in their tracks this season.
Shapewear is also a major topic in the April issue of Lingerie Insight. In a special feature, four industry experts explain how shapewear is no longer just about shaping; it should also be stylish, comfortable and even suitable for exercise.
To read Lingerie Insight’s April issue, click here.