Harrods has the biggest online reach out of all regional department stores in the UK and Ireland, according to Lingerie Insight’s 2015 Reach List.
The Regional Department Store category takes into account department stores with three stores or less.
The iconic retailer, based in London’s Knightsbridge, was ranked first for its strong social media following and digital footprint, beating its rivals Fenwick, Brown Thomas, Bentalls and Jarrold.
According to Alexa.com, 31.3% of Harrods.com visitors are based in the UK, but the site is also popular with shoppers in the US, Japan, Saudi Arabia and the Netherlands.
Along with its physical store, which can see up to 300,000 visitors flow through its doors, the ecommerce site has become a tourist destination in its own right.
Five thousand, one hundred websites around the world link into Harrods, including Reddit and Yahoo, which contribute to its sky-high ranking on Alexa.com.
Harrods’ consumer reach has also been enhanced by recent changes to existing ecommerce offering.
In July, the store announced that is has enhanced its online shopping experience for its international clientele.
Shoppers can now search and purchase in their currency of choice. UK VAT (sales tax) on items will be removed at checkout for those shipping to an international address and no longer will customers have to calculate their own local duties and taxes.
Furthermore, the company guarantees landed costs, meaning no additional, unforeseen charges at delivery.
Whilst these changes are standard functionality on many other e-commerce sites, until now, Harrods.com had yet to offer the same to their shoppers.
As far as intimate apparel is concerned, Harrods’ lingerie and nightwear departments have gained in popularity in recent years, with luxury brands such as Dita Von Teese (pictured above with her Femme Fatale collection), Huit and Agent Provocateur landing in store and online.
“I am so pleased to present my collection at Harrods’, the world’s most famous and glamorous department store,” Von Teese said at the in-store launch in May.
The retailer also offers a fashion-focused daily e-news alert called Style Insider. This features interviews with top designers like Dita Von Teese and Michael Kors, trend forecasts and campaign shots listed under mood boards.
The ‘Eternal Sunshine’ mood board for SS15 features sensual swimwear from Melissa Odabash, Zimmermann and Elizabeth Hurley.