This Reach List focuses on multi-brand retailers with lingerie and/or swimwear, loungewear and hosiery making up at least 80% of their business.
This year, fuller-bust specialist Bravissimo topped the list for its impressive social media following and Alexa ranking, which takes into account daily unique visitors and page views over the last three months.
Over the last 12 months, the multichannel retailer has launched a new UK website with new branding and photography, resulting in increased sales.
Bravissimo has also rolled out a new design format across its stores, including several new stores that opened across the country this year.
This new design format, which was created to put consumers at the heart of the shopping experience, through the display of customer photos and inspirational quotes, is reflected across the website, creating a uniform look and feel.
Across social media, Bravissimo has been engaging with customers by asking them to share inspirational stories about how the retailer has helped them through its #doyourthing campaign.
One post came from a 64 year-old fuller-bust customer who said Bravissimo has helped her do her hobby, static trapeze, for the last 14 years.
Online lingerie retailer Figleaves, which was ranked second in this Reach List, has also transformed its digital landscape with the launch of a new website.
The site is now fully responsive so consumers can access the same content on desktop and mobile devices.
It’s also worth mentioning the multi-brand retailers that have vastly improved their visibility over the last 12 months.
According to the Lingerie Market Digital Insight Report by Inside Online, Belle Lingerie improved its visibility by 442% on last year, appearing in the search results for lingerie-related words 2,129 times.
UK Tights also performed well, improving its visibility 148% and appearing in the search results 4942 times, up from 1,991 times in 2016.
Belle Lingerie also has a strong social media following, with 19,945 Twitter followers, but missed being named in our Reach List due to its lower Alexa ranking.