Luxury lingerie retailer Coco de Mer has climbed its way to the top of this Independent Retail category with a Reach ranking of 101,630.
This figure is four times the Reach ranking it achieved in 2015 and comes two years after the retailer revamped its website with striking new imagery and videos.
The business overhauled the design, bringing the feel of its Covent Garden-based boutique online, using its signature prints and imagery, and curating special pages that explain the heritage of its products.
Coco de Mer has also stepped up its customer engagement strategy on social media over the last two years, doubling its Facebook likes and Twitter followers and increasing its Instagram followers by an impressive 916%.
These figures have mainly been driven by the promotion of its own-brand collection, supported by imagery shot by Rankin and celebrity collaborations, but it also continues to endorse its luxury design partners stocked in store and online, including Bordelle, Fleur of England, Loveday London and Stella McCartney, through various posts.
Going forward, Coco de Mer plans to grow the business internationally following the completion of the sale of the business in an MBO led by its managing director Lucy Litwack earlier this year.
Litwack, who took the reins of the company in 2014, was backed by unnamed international institutional investors to buy the business from owner Lovehoney, an online lingerie and sex toy retailer.
“The MBO and new funds provide us with a strong platform and supports our strategy to grow the business internationally at the luxury end of the market where Coco de Mer is already well positioned and has a very strong customer base,” she said.
“There are many more opportunities for Coco de Mer as we continue to develop new channels of business across a number of territories. I look forward to collaborating with new partners in the worlds of art, design and fashion.”
Please note: Due to limited data available to us, we were unable to obtain the UK Alexa ranking for most retailers in this category. We therefore created our UK Reach figure by multiplying the total number of Twitter followers, Instragram followers and Facebook likes with the number of websites linking in to each individual ecommerce site, based on metrics obtained from Alexa.com.