West Midlands agency Rees Bradley Hepburn has started a Facebook and Spotify campaign in order to help launch the new Freya ‘Million Ways to Express Yourself’ lingerie collection, gather consumer data and increase the company’s number of Facebook fans.
RBH has place ads on Spotify which encourage visitors to add a track to a playlist of songs that reflect how the individual feels ‘right now.’ Participants gain the chance to win a year’s free supply of Freya lingerie.
The scheme is also supported by ads on social networking site Facebook, which provide a link through to the website.
The campaign will until the end of this month. RBH claimed that the initiative has already led to a 40 percent increase in the number of Freya Facebook fans (currently over 9,300) and resulted in three days’ worth of music being added to its playlist.
Eveden head of marketing Ann-Marie Manley said: "We’re overwhelmed by the response. The campaign has been a fantastic way for us to engage consumers with the brand using music as a lynchpin and we have captured a great deal of consumer detail through the competition entries, enabling us to ensure that future campaigns remain just as targeted."