Tigerlily Taylor, the daughter of Queen drummer Roger Taylor, is the new face of directional lingerie brand Bluebella.
The 22 year-old model, who says she’s not a “super skinny 6ft 10 giraffe” and prefers not to go on the catwalk because of the stress, was attracted to the brand because it champions female empowerment.
“I love the idea of buying lingerie for yourself and not just for your partner. It is also incredibly wearable but very sexy, too,” she said.
Taylor appears in new images for Bluebella’s AW16 campaign, which is inspired by urban cultures and winter skylines.
Directional elements are spun together with geometric patterns, sheer mesh and contemporary lace, to create the illusion of subtle mosaics.
Bluebella founder Emily Bendell said: “We chose Tigerlily as the face of the brand because she is smart, independent and spirited with an edgy street style that epitomises UK cool.
“Our designs are confident, stylish and make a statement, we design for women who want to wear great lingerie every day for themselves.”
Taylor began modelling while doing her A-levels after being snapped up by Select – home of some of the biggest names on the catwalk including Agyness Deyn and David Gandy.
She said: “I have been modelling since I was 17. I was an awkward, grungy teenager and a massive tomboy. Of course I wanted to be tall and skinny but now I don’t care at all.
“I am not a super skinny 6ft 10 giraffe model but I am completely comfortable with my body as it is.”
Despite her success, she steers clear of the catwalk. “You do get an incredible adrenalin rush afterwards but I find it a bit too stressful,” she explained.