Twisted Lingerie, a new start-up based in London, has launched its debut collection with fetishist inspirations and accessible pricing. Created by women for women, the brand aims to fill the gap between “cheap and tacky” and “super high-end” provocative lingerie. Founder Sophie Thorne tells us more.
Lingerie Insight: How would you describe your debut collection?
Sophie Thorne: The collection started with a desire to peel back the layers of what it means to feel sexually empowered and to blur the lines between underwear and outerwear. It resulted in a mix and match collection, which makes a statement whether it’s concealed under a suit or worn at night.
LI: Where does Twisted sit within the UK lingerie market?
ST: Twisted was created to fill a gap in the market, offering seductive lingerie lingerie with all the style and attitude of luxury designer brands, but none of the price tag.
LI: What are your size ranges?
ST: All the pieces in our collection come in small (UK 8-10), medium (UK 12-14) and large (UK 16). We are working on expanding our size range so that we can cater to a wider selection
LI: What are your price points?
ST: Our collection ranges from £17 to £38 – our playsuit being the most expensive piece. Also, as part of our commitment to affordable pricing, students get 10% off.
LI: What are the next steps for the brand?
ST: We’re currently working on a series of smaller collections to complement our existing range, and have some exciting collaborations coming up later this year. Watch this space!