Designer to Hollywood stars and Britain’s royalty, Jenny Packham, talks to Kat Slowe about her intimate apparel range, which makes up a growing part of her booming fashion label.
How do you come up with inspiration for your lingerie and nightwear designs?
My collections are inspired by 1930’s Paris and the glamour of Old Hollywood.
What is the theme of your AW12 intimate apparel collection?
Vintage Parisian with a modern twist. I’ve played on contrasts, this season – porcelain silks contrast with shocks of noir lace.
There are also more prints this season, snow leopard being one of the strongest. The collection comprises ethereal silk chiffon robes, exquisite French lace and delicate babydolls.
What materials do you most like to work with for your collections?
We always use a lot of French silk and lace, and always source the finest quality materials for all our pieces.
What would you say makes your intimate apparel designs stand out from other luxury designers currently in the market?
It’s a very niche market – our designs are intricate and feminine, and the range is amongst the most exclusive within the genre of luxury loungewear.
This season, as with past seasons, the colour palettes and inspiration compliment those seen in our Ready to Wear Catwalk collection
You are currently present in Harrods and on some exclusive fashion websites, such as Fox & Rose and Net-a-Porter. Do you have any plans to expand your network of internet apparel stockists?
We are expanding internationally into key global department stores, such as Harvey Nichols, and we are stocked in the most exclusive independent boutiques
What led you to start designing intimate apparel?
It seemed a natural progression from our evening wear line.
Out of all your customers, who have you been most proud to see wear your designs and why?
I am a huge fan of Kate Winslet and so was delighted that she chose to wear Jenny Packham for both the Cesare and Golden Globes this awards seasons. She looked stunning.