PureLime are looking to expand on its core customer base by exhibiting with LessBounce, the UK’s leading independent sports bra retailer, at the Brighton Marathon on April 12-13 (stand nine) and the London Marathon on April 17-20 (stand 11), showcasing its new baselayer range.
The Danish women’s sports apparel brand has expanded steadily in recent years, establishing a strong reputation within the fitness sector, something which they hope to expand on with the new collection.
The brand’s seamless underwear line, which is designed for a number of indoor and outdoor sports, comes in a range of neon colours as well as classic black and white.
Along with the fashion-forward colours, the garments are made from temperature-regulating polyamide/elastane fabric which promises to keep the wearer warm in winter and cool in summer.
The seamless design of the range prevents rubbing and chafing against the skin and the addition of elastane means they provide both support and stretch during sports.
Available in a range of sizes, PureLime retails from £5 (brief promotional price) to £28 for a supportive tank.