Pure London to host Best of British Awards

Pure London is in search of the best independent retailers across the UK and Republic of Ireland that are driving change and innovation in the fashion and footwear sectors.

The exhibition, organised by i2i Events Group, will host the Best of British Awards in partnership with Fashion Association of Britain (FAB), the specialist fashion division of the British Independent Retailers Association (bira), to celebrate the triumphs and successes of these indies.

The awards will recognise the retailers’ hard work across all aspects of their businesses. This includes their dedicated buying teams, customer service, store merchandising and online offering (as applicable).

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Pure London portfolio director Julie Driscoll said: “Independent retailers are the dynamic lifeblood of Pure London, representing almost 80% of our 11,000 strong audience each season. They are the most diverse, creative, committed and customer-oriented group of individuals and we are delighted to celebrate their contribution, region by region with these new awards at Pure London.”

Split across 10 categories, the awards will be divided by region. The nominations process is open now via the Pure London website, and these will be open to everyone, including independent retailers who are able to enter themselves for the award.

The initial round of entries will close on January 9, when a panel of judges – including representatives from Pure London and FAB – will compile a shortlist of finalists who will be invited to attend the official awards event on February 9, 2015.

Entrants will be asked to answer a series of questions about their company to enable as panel of judges to understand its vision, values and achievements.

Supporting the new initiative, FAB chairman and retail columnist Melissa Wheeler said: “In an age when it’s often the business who shouts the loudest often who gets noticed, the Pure London Best of British Retail Awards is a priceless opportunity for the independent retailers to be seen, heard and recognised."



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