Pure London reveals Pure Body line up

Pure London has announced a series of new lingerie and swimwear signings for its debut intimate apparel event, Pure Body, this August 19-21.

Exhibitors will include the likes of underwear brand Ultimo, whose SS13 collection draws inspiration from the 70’s Charlie’s Angels, borrowing vintage glamour through the use of muted pinks, blues and nudes

Founder and co-owner of Ultimo’s MJM International, Michelle Mone OBE, is also confirmed to deliver a keynote speech at the show on Monday 20th August where she will be divulging her top tips on how to carve a multi-million pound empire and overcome adversity.

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Ultimo’s fellow exhibitors comprise of celebrity favourite Velda Lauder Corsetiere and swimwear brand CrisBerry, which will be showing a SS13 collection inspired by the Californian coasts.

The range, which finds inspiration in 1980’s cartoons and dreams, Roald Dahl’s books and Vintage music stores in Hollywood, consists of colourful motifs and patterns, each of which are conceived and designed entirely by the two creators, Cristel and Romina Carrisi.

Other brands to watch include one of British luxury lingerie and body wear brand Made by Niki, shapewear brand ResultWear, maternity brand HOTmilk, US brand Claudette, Doro Design and leading French label Chantal Thomass.

Pure Body will also be launching a series of lingerie, swimwear, shapewear and loungewear catwalk scenes on the new dedicated catwalk in the West Hall Level 1 in order to provide buyers with an opportunity to discover the trends first-hand.



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