Pure London has announced that it will be undergoing a makeover as it enters into its 33rd season.
New branding by London-based agency BuroCreative will be interpreted across all aspects of the show, highlighted by the launch of a new look logo and creative which can be previewed at show website www.purelondon.com
The graphics cut a new shape with directional photography, featured in a striking visual and injected with autumnal tones for the coming season.
Alongside the Pure logo, a ‘33’ highlights the number of editions that the exhibition has under its belt.
Moving forward, the design will stay true to form with seasonal updates of photography, colourways and number of seasons.
Pure London event director Sarah Lawrence said: ‘Before entering into the process of rebranding, Pure London carried out in-depth research amongst its customer base. The themes of ‘edited, contemporary and international’ resonated strongly with all customers and the bold, new look highlights these key themes.
“Looking forward to our Pure London events in 2013, the show’s heritage is now highlighted each season with a prominent reference and font. The editing at Pure London is brought to life by the strong creative and we are looking forward to developing this further for February 2013 and beyond.’
In February, Pure London will present its visitors with a selection of UK and international brands offering lingerie, womenswear, footwear, accessories, young fashion and childrenswear.
Designers exhibiting include the likes of Tatty Devine, Fever, French Sole, Part Two, Lola Rose, Louche, Orelia, Derhy, Seasalt and Me & Thee.