B2B fashion show Pure London has created a phone app to help visitors to the exhibition make the most of their time.
The app includes a QR-barcode reader that will allow buyers and retailers to scan business cards and sales packs from brands exhibiting and download information for future reference.
Users of the app will have access to:
- An A-Z listing of Pure London’s brands which includes stand number, background information on each exhibitor, and their collections, links to their website and direct contact details.
- A map of the entire show and links to local transport and accomodation.
- Dates and opening times over the three show days.
- A link to travel assistant Expotel
- Personalised services such as an inbox for saved information and a digital diary.