Independent lingerie brand Pure Chemistry has unveiled its new colourful collection, The Ambience of Love.
Inspired by tranquility and passion, the SS16 collection includes silk satins and lace in opulent shades of fiery orange, sensual black, jade lagoon and ivory.
“Pure Chemistry conveys its delightfully French coquettish attitude and charm without compromising on the brand’s signature refinement,” said Pure Chemistry creative director Dimple Rani Lal.
“The collection creates an ambience of love and intimacy," she added.
Pure Chemistry will exhibit at stand G40 on July 4-6.