Pure Chemistry to host VIP pop-up event with famous shoe designer

Independent lingerie brand Pure Chemistry has teamed up with Lucy Choi, a luxury shoe designer and niece of Jimmy Choo, to host a VIP pop-event in London.

The by invitation-only champagne reception will take place at Choi’s boutique – a former Jimmy Choo store – on Connaught Street next month.

Guests will receive VIP prices of up to 50% off Lucy Choi London footwear and up to 25% off Pure Chemistry lingerie styles.

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Pure Chemistry founder Dimple Rani Lal said she is thrilled to be working with Choi, whose designs champion creativity and character while experimenting with textures and colours.

“We are honoured to be collaborating with Lucy Choi on this event and very much looking forward to a glittering evening that celebrates unique design while offering guests the chance to treat themselves to lingerie and shoes at specially discounted prices,” she added.

Bold and playful, Pure Chemistry lingerie mixes vibrant colours with provocative ties, lace panels and on-trend strapping.

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