British independent lingerie brand Pure Chemistry is upping its retail presence at home and abroad after signing sales agreements with three new stockists.
The company, which designs playful and seductive lingerie in vibrant colours, has tied up with Dar Sara, a high-end dress maker based in Dubai.
Closer to home, the brand has launched into Lambert’s Yard, a fashion retailer located in Leeds.
The store hosted a ‘Women’s Powder Room’ event yesterday, offering a 20% discount on all lingerie and loungewear.
Another new stockist, The Lingerie Lab (Lingerie-lab.com), is an online marketplace aimed at consumers looking to indulge in luxury lingerie, loungewear and swimwear.