Independent lingerie brand Pure Chemistry has launched an affordable diffusion line for SS18.
Love Laboratory offers a range of colourful bralettes, briefs and thongs packaged in a test tube, ideal for generating add-on sales.
The collection comes in a range of colours, including powder pink and bold red, with a contrasting black Chantilly lace trim, a black Swarovski pendant and 24ct gold-plated components.
Prices range from £26 for a pair of briefs to £35 for a bralette.
Pure Chemistry presented the range to buyers at Mode City for the first time earlier this week.
The brand has also extended its mainline collection to include a wider range of sizes. Styles are now available in 30″ backs and DD cups.