Pure Chemistry has a breakthrough with new diffusion line

Pure Chemistry Love Laboratory

Independent lingerie brand Pure Chemistry has launched an affordable diffusion line for SS18.

Love Laboratory offers a range of colourful bralettes, briefs and thongs packaged in a test tube, ideal for generating add-on sales.

The collection comes in a range of colours, including powder pink and bold red, with a contrasting black Chantilly lace trim, a black Swarovski pendant and 24ct gold-plated components.

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Prices range from £26 for a pair of briefs to £35 for a bralette.

Pure Chemistry presented the range to buyers at Mode City for the first time earlier this week.

The brand has also extended its mainline collection to include a wider range of sizes. Styles are now available in 30″ backs and DD cups.

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