Pure London’s intimate apparel section, Pure Body, is set to welcome a series of new exhibitors to the AW13 trade show.
The event, which will take place at Kensington Olympia from February 10-12, 2013, will feature a series of new lingerie, swimwear and shapewear labels.
Confirmed brands include the likes of Cosabella Bjorn Borg, Undone Lingerie, Madame Shou Shou, Claudette and Fraulein Annie.
Pure Body launched in August 2012 for the SS13 season. First time exhibitors included names such as Ultimo, Curvy Kate and Chantal Thomass.