Pure Body reveals new exhibitors for AW13 show

Pure London’s intimate apparel section, Pure Body, is set to welcome a series of new exhibitors to the AW13 trade show.

The event, which will take place at Kensington Olympia from February 10-12, 2013, will feature a series of new lingerie, swimwear and shapewear labels.

Confirmed brands include the likes of Cosabella Bjorn Borg, Undone Lingerie, Madame Shou Shou, Claudette and Fraulein Annie.

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Pure Body launched in August 2012 for the SS13 season. First time exhibitors included names such as Ultimo, Curvy Kate and Chantal Thomass.

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