Voting begins today for three special categories in the UK Lingerie Awards that will be decided by the great British public.
Most categories in the UK Lingerie Awards are judged by a panel of respected industry experts, but the public will have its say on the winners of three awards: The UK’s Favourite Lingerie Brand; The UK’s Favourite Retailer; and The UK’s Favourite British Lingerie Designer.
“The UK Lingerie Awards are the greatest honour that intimate apparel brands and retailers can achieve, and it is right that the majority of the awards are decided by a highly qualified jury of industry experts. However, the industry is also constantly searching for information about how their products and services are perceived by their customers, which is the purpose of these categories decided by public vote,” explained Kat Slowe, editor of Lingerie Insight, which co-hosts the UK Lingerie Awards.
The public poll also allows intimate apparel brands and retailers to show off their marketing prowess by encouraging their customers to vote for them. Last year, the UK Lingerie Awards nomination process, which merely provided information to the judging panel, developed into a huge social networking event.
“There was an avalanche of activity on Facebook, Twitter and other social networks, which demonstrates the dynamism and forward thinking of the intimate apparel industry. With awards being directly decided by public votes, we expect this activity to be even greater this year,” predicts Slowe.
It takes less than a minute to vote for your favourites in the UK Lingerie Awards. Click here to vote.