Private members club boosts sales growth at Scottish lingerie boutique

Odyssey Boutique is up for two Drapers Awards.

Odyssey Boutique, an independent lingerie store based in Edinburgh, has witnessed a significant rise in sales after launching a private appointment service earlier this year.

O by Odyssey Boutique was launched in February to provide a luxe shopping experience to women and couples after closing time.

“This exclusive service has significantly enhanced my client relationships, improving word-of-mouth referrals, and successfully increased sales revenue by 13%,” said boutique owner and director, Sarah Connelly.

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O members enjoy exclusive benefits including seasonal trend previews and pre-order service; access to meet-the-designer events and collections not available in the boutique; and private after-hours shopping with champagne.

Launched in 2010, Odyssey Boutique is the exclusive Scottish home to luxe independent labels including Fleur of England, Bordelle and Lascivious.

The store, which also offers beauty treatments, has twice been named a Best Independent Retailer finalist in the UK Lingerie Awards and has been recognised by Stylist Online as one of the UK’s most stylish boutiques, and by Harper’s Bazaar magazine as one of the UK’s Top 5 ‘A-List’ Waxers.

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