Princesse tam.tam is set to launch a series of own brand stores in London, chief operating officer Pierre Arnaud Grenade revealed to Lingerie Insight today at the launch of the brand’s new UK e-boutique in the May Fair Hotel.
Grenade is currently in the UK scouting for the perfect location for the label’s first boutique in the country, which is likely to open in 2014/15.
He plans to open a chain of stores in the capital, before seeking additional locations nationwide.
Grenade told Lingerie Insight: “Our first step would be to have at least ten in London… We are performing extremely well in France in department stores such as Galeries Lafayette. We are number one lingerie brand in terms of sales on the shop floor. And, that is our ambition here. We want to be number one… Clearly the UK should be as big as France.”
Princesse tam.tam currently owns an estimated 160 retail boutiques. The majority of these are based in France, but the brand also operates stores in Belgium and Germany, and will be opening its first outlet in Tokyo on November 2.