Princesse Tam Tam in charity flash mob

The Pyjama Store has teamed up with nightwear brand, Princesse Tam Tam to raise money for Comic Relief.

The mini flash mob, which took place on the morning of March 7 during Sleep Awareness Week, saw a group of pyjama-clad women, complete with teddy bears and pillows, take to the streets of London and the underground wearing Princesse Tam Tam pyjamas in aid of Red Nose Day, which takes place on March 15.

To mark the occasion, throughout March, The Pyjama Store will donate £5 from each sale of pyjamas over £49 sold to Comic Relief.

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