Primark unveils bridal lingerie range on Snapchat

Primark has become the latest high street retailer to cotton on to the wedding market, with a bridal lingerie range set to land in stores this summer.

Taking to Snapchat, Primark announced that it would drop its debut collection of bridal lingerie and accessories, including white lace bra and briefs and an embroidered dressing gown.

Prices start from as low as £5, and the collection also includes bridal pillows, his and hers mugs, and towel sets.

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Primark is yet to confirm a release date.

The news comes hot on the heels of Topshop’s announcement that it had added an affordable lingerie range to its new Topshop Bride collection.

Topshop Bride launched with a selection of limited-edition bridal gowns and bridesmaid dresses earlier this month and has now added a selection of underwear to the range, with prices starting at £10.

The collection includes a range of bodies, bras, bralettes, camisoles and slips.



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