Sales at fast fashion retailer Primark have risen 20 percent over the last three months, despite bad press following the deadly collapse of the Rana Plaza garment factory in Bangladesh.
Primark is crediting warmer weather with its improved sales, as cold spring temperatures hampered retail profits throughout the UK this year. The chain also avoided a boycott after the factory collapse by signing an accord, along with 70 other retailers, to improve conditions in Bangladesh.
After the tragedy, Primark’s parent company, Associated British Foods, donated food to affected Bangladeshis, provided compensation to 3,000 labourers who’d been working in the building, and gave long-term support to the families of those killed.
Still, many activists and rights groups say not enough is being done. Some North American retailers, including Walmart, have also presented an alternative to the accord, though the new agreement has been called a "sham" by trade unions.