PrimaDonna launches fuller-bust sportswear brand

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PrimaDonna has entered the booming activewear market with a new range of sports bras and accessories for women with a fuller bust.

Available in cup sizes B-J, the collection of non-wired sports bras is designed to offer strong support and comfort during exercise.

Following the unstoppable athleisure trend, the colourful bras are also designed to be worn on their own as a stylish sports top, or mixed and matched with PrimaDonna’s new range of tank tops, capri pants, long-sleeve mesh tops, yoga pants and leggings.

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PrimaDonna Sport adds another dimension to the heritage brand, which launched in 1865, and follows the launch of its cup-size swimwear collection in 2013.

“A solid workout boosts your confidence, just like beautiful lingerie, which is why PrimaDonna Sport, the lingerie label for women with large breasts, is launching a collection of trendy sports bras that fit like a glove and hip sports accessories,” the brand said in a statement.

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