Pretty Polly unveils debut shapewear range at Paris show

British hosiery brand Pretty Polly is continuing its product expansion with the introduction of a body shaping range.

Following its SS18 product expansion, which saw six skin tones added to its Naturals category, Pretty Polly has launched In Shape body shaping tights for AW18.

The collection, which features four pairs of tights varying from 20 to 40 denier, forms part of the new product offering for the season and will retail from £8 to £12.

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Speaking at Salon International de la Lingerie in Paris, Caroline Wright, hosiery product and marketing manager at Pretty Polly, told Lingerie Insight: “We have previously had shaping tights in our product range dotted around in other sub-ranges, but we never had a shaping range, a destination place that shapes you and looks nice at the same time.”

As part of its seasonal range, which will be available for consumers in August, the brand is also introducing a selection of fashion tights (pictured), including fishnets and diamond tights.

In addition, Pretty Polly is preparing to unveil new packaging as part of its AW18 campaign.

The packaging is designed to modernise the products whilst having continuity in colour and design, allowing retailers to continue trading products with the previous packaging while introducing the update version.



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