Pretty Polly continues to stamp out odours in SS16

British legwear brand Pretty Polly is set to expand its range of odour-destroying hosiery for SS16.

The label launched the Sweet Steps collection in conjunction with Odegon Technologies in AW15 and plans to add more products to the range due to popular demand.

The collection currently consists of 60 denier opaques, ankle thighs, knee-highs and footsies made with a stay-fresh patch, which is designed to trap odour molecules.

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For SS16, the range will include 10 denier tights, knee-highs and ankle highs.

Pretty Polly sales director Eugene Culhane told Lingerie Insight that the Sweet Steps range has been popular with retailers and consumers around the world.

“It’s already been picked up by John Lewis and Boots, plus it’s generated a lot of interest from international buyers too. We’ve got a growing market in America and it’s starting to interest retailers like Nordstrum and even Walgreeens,” he said.



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