Global fashion search engine Lyst has revealed that 7 June is the most popular day to buy a bikini.
However, despite high levels of sales during the first week of June, swimwear is one of the most returned items of clothing online.
The digital marketplace has reported that nearly half (45%) of all swimsuits bought online this summer have already been returned.
The search engine also confirmed that Baywatch could be behind this summer’s major shopping trend. The Lyst site has seen a 97% increase in searches for ‘red swimsuit’ over the last six months while eBay has sold one red swimsuit every 30 minutes over the past week.
Other trends include someone searching for a high leg suit every five minutes on Lyst this year and Marysia Swim has emerged as the most wanted brand right now, with searches up +130% year-on-year.