Precious Lingerie Collections founder Kieran Hughes passes away

Kieran Hughes, the co-founder of Precious Lingerie Collections, has sadly passed away at the age of 63.

He died suddenly in hospital on January 4, following complications after multiple surgeries, his family has announced.

Kieran started Precious Lingerie Collections with his wife Pam in the early 90s. They were later joined by their children in bringing the now popular lingerie solutions to the UK market.

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He worked closely with many retailers and lingerie brands, including Affinitas, Braza, Ulla, Levee and Cette, to name a few.

“He was a fun-loving regular at the trades shows, going back to Harrogate Lingerie Exhibition, London Fashion Week, Pure and Moda, even exhibiting his beautiful motorbike at some shows,” his daughter Rachel said.

“A truly treasured gentleman, a bright, loving and kind character, we know he is well loved by so many and to share this sad news is with truly heavy hearts.”

Kieran leaves behind his wife Pam, his children Oliver, Sarah and Rachel, his son-in-laws Matt and Ben and his grandchildren Ella, Eva, Esme, Lili and Tom.

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