Zoe Norman joined ecommerce giant Figleaves in 2010, starting out as a junior buyer before climbing the ranks to become a branded buyer for lingerie, nightwear and swimwear.
Passionate about brands, Zoe has worked tirelessly over the past 12 months to develop Figleaves’ top 10 labels and top 200 lingerie, swimwear and nightwear product ranges.
Part of this development has been to review the customer journey, making the vital changes to improve the customer experience.
These changes have included updating product copy to ensure Figleaves is communicating its product USPs, optimising product display pages for trading and focusing on continuity product for the retailer’s autumn campaign, ensuring the range is represented on different sized models.
One of Zoe’s biggest achievements this year has been leading the retailer’s ‘Maternity and Nursing’ project with the aim of understanding how Figleaves can better represent itself as a specialist in these areas.
The branded buyer and her project team conducted research and worked collaboratively with people from across the wider business to launch an online ‘Maternity & Nursing Hub’.
She has also been heavily involved in the rebranding of Figleaves, which has included the replatforming of its website with a contemporary look and feel and personalised customer journey, and redirecting its marketing campaigns to become more customer-centric.
Zoe is passionate about product and understanding the customer and continues to work collaboratively across the business to drive change, introducing new and exciting brands and offering the best edit for individual consumers.
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