POWER LIST 2018: Retail Stars – Liz Brighton, owner, Odette Lingerie

Liz Brighton has worked in the lingerie industry for over 30 years, gaining experience on all sides of the fence, from owning her own luxury brand in the 1980s and early 90s to managing a boutique in London, working as a brand agent and teaching lingerie making at Kensington & Chelsea College.

Over the years, she had a burning ambition to get back into retail, and that dream came true when she moved out of London in 2014 and spotted a gap in the market for a lingerie store in Old Amersham, Buckinghamshire.

On February 26, 2016, she opened Odette Lingerie, a luxury boutique offering a carefully selected range of premium lingerie in cup sizes A to I, alongside luxury nightwear and swimwear.

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Business was strong in the weeks following the launch and Odette now has a solid customer base.

“Professional customer service is absolutely everything to us and our growing customer base seems to prove that this is the way forward,” said Liz.

“With my extensive knowledge of the industry I have created a carefully curated selection of high performing brands in the shop, which is something our customers feel is not available elsewhere.”

Odette Lingerie marked its first anniversary with a launch party on March 2, 2017. The glamorous event was attended by celebrity guests including Angie Best and Aleksandra King, alongside new and potential customers.

Two months later, Liz stepped up her marketing campaign by enlisting local model and dancer Joey Kendal Brown as Odette’s first brand ambassador.

The accomplished wife of Lawson frontman Andy Brown has been featured in all campaigns for Odette’s online channels, including a recent maternity campaign, which followed the launch of maternity lingerie in store and Joey’s
pregnancy news.

“It’s been a real pleasure to be asked to become brand ambassador for Odette’s,” said Joey.

“The store is a treasure trove of the most wonderful brands perfect for all ages and I wish I could take the whole lot home with me. As they say, give the girl the right lingerie, she can conquer the world.”

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Profile

Company: Odette Lingerie
Address: 11 The Broadway, Amersham, HP7 0HL
Tel: 01494 725711
Website: www.odettelingerie.co.uk
Focus: Luxury lingerie and swimwear retail

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