POWER LIST 2018: Retail Stars – Carol Davies, owner, Harts of Monmouth

Carol Davies is the owner of Harts of Monmouth, a family-run independent lingerie retailer based in Monmouth, South Wales.

She purchased the store along with her mother, Barbara, in 1972, and they took over the running of the business, nurturing it and growing it into what it is today.

Carol’s niece, Carrie, joined the business over 10 years ago, keeping it a family affair once Barbara retired.

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Today, Carol and Carrie employ seven members of part-time staff, all fully-trained in bra fitting.

Together, they provide a warm, friendly service, whilst offering an extensive range of products from reputable brands on the market, including specialist post-surgery and nursing labels.

“Connecting with our customers is of paramount importance to our staff, who endeavour to make a difference to women whatever their situation, striving to provide the perfect product for their individual needs,” said Carrie.

This level of customer service has kept shoppers coming back to the store for 45 years, but what has been paramount to Harts’ success has been its ability to move with the times and adapt to changing buying habits.

Over the last year, cosmetic refurbishments to the store have given it a fresh look and improved the way staff are able to showcase their products.

Harts has also improved its product offering by increasing the number of sizes and colours it carries across its continuity ranges and introducing new brands.

This has helped the retailer increase its sales, and Carol and Carrie are now predicting a growth of 22.6% for 2017, compared to 10% per annum in previous years.

Brands stocked at the store range from premium brands, including Marie Jo, Maison Lejaby and Wacoal, to more affordable labels including Elomi, Freya and Bestform.

Harts has also invested more time into its marketing department and increased its social media presence.

In addition, Carol and Carrie have taken more time to go out into the community, visiting nursing homes and schools, and holding pop-up events at local fairs.

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Company: Harts of Monmouth
Address: 84-86 Monnow Street, Monmouth, NP25 3EQ
Tel: 01600 712804
Twitter: @HartsofMonmouth
Website: www.hartsofmonmouth.co.uk
Focus: Independent lingerie retail



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