POWER LIST 2018: Movers & Shakers – Charlotte Austin, head of Fantasie design, Wacoal Europe

Charlotte Austin started her career at Wacoal Europe in January 2008 as a senior designer for Fantasie lingerie, before being promoted to head of Fantasie design in 2015.

During that time, she has been instrumental in the design and development of Fantasie, a brand that is now a fuller-bust market leader.

She is responsible for driving the brand forward to give it wider appeal whilst still retaining its signature style.

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Keeping favourite styles in the offering has been a key aspect to Fantasie’s success and Charlotte has ensured that the popular Rebecca bra has continued by introducing new prints and lace variations.

Charlotte has also been responsible for reengineering Fantasie’s best-selling underwired side support shape, offering this style every season, as well as introducing new and more contemporary shapes.

She has also helped to introduce more gifting and special occasion pieces into Fantasie, with the additions of chemises and basques.

As a fuller bust woman herself, Charlotte has stayed true to Fantasie’s key brand ethos of ‘Fit and No Compromise’, working directly on every garment from initial concept, to the grading and testing to the product to ensure every Fantasie bra delivers the perfect fit and support.

Fantasie has a strong global presence and is one of UK’s leading lingerie brands, achieving a strong acquisition within the market.

The brand’s continual success has aided in the achievement of various industry awards, most recently the Lingerie Brand of the Year title at the Drapers Independent Awards.

The Movers & Shakers category of the 2018 Lingerie Insight Power List is sponsored by Oh la la Cheri. To visit the company’s website click HERE.

To view the full Movers & Shakers list, CLICK HERE

Profile

Company: Wacoal Europe
Address: Rothwell Rd, Desborough, Kettering NN14 2PG
Tel: 01536 760282
Twitter: @WacoalEurope
Website: www.wacoal-europe.com
Focus: Fuller-bust lingerie and swimwear manufacturing

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