POWER LIST 2018: Movers & Shakers – Bok Goodall, creative director, Bok Goodall

Bok Goodall is the go-to intimate apparel consultant, specialising in the design, manufacturing and marketing of lingerie and sleepwear for more than 20 years.

Throughout her career, she has worked across a range of brands, designing and developing product and bringing it to market through creative branding, packaging and promotional photoshoots.

Bok excels in brand building and new product launches, having developed brands such as Claudette, Inamorata and beingU from initial concept to production and market.

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Inamorata was first introduced to buyers at The Lingerie Edit in July 2016 and its debut collection, which includes triangle bras, balcony bras and sheer bodysuits made of high-shine, wet-look and metallic fabrics mixed with sheer mesh, launched into Selfridges.

Other projects have included developing fuller-bust brand More by Bluebella, which launched in February 2016, and project managing the launch of Bluebella’s Fifty Shades of Grey collection into more than 300 Tesco stores throughout Europe.

Bok is also the creative director at APM Agency, working closely with director David Finlayson to develop existing brands, including Bluebella (pictured below), Dita von Teese Lingerie, Bravado Designs, Montelle Intimates and Oh La La Cheri.

She is responsible for the visual impact of all information going out from these brands to the market.

Endorsing her work, David said: “Bok is always at the forefront of contemporary design. Her innate knowledge of trends, combined with her understanding of commerciality and a deep love of product ensures that she is responsible for some of the most cutting-edge lingerie and lounge designs seen on the market in the last few years.”

Bok is also a co-founder of Dessous London, a new intimate apparel exhibition which opened in London in July 2017.

The Movers & Shakers category of the 2018 Lingerie Insight Power List is sponsored by Oh la la Cheri. To visit the company’s website click HERE.

To view the full Movers & Shakers list, CLICK HERE


Company: Bok Goodall/APM Agency
Twitter: @msbok
Website: www.bokgoodall.com
Focus: Designer and creative consultant





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