Alexandra Popa made her mark on the fashion sector when she introduced a groundbreaking concept in women’s lingerie and bodywear 10 years ago.
The idea was fuelled by a personal interest and preference in underpinnings with statement design, a luxury kink that appeared to only exist in vulgar form with poor attention to detail, fabrication and quality.
Armed with a degree in economics, a Master’s in organisational management, and a previous tenure at a London-based design studio, Alexandra developed the concept of Bordelle from her premises, independently financing it and working with freelance creatives to define and refine the luxury bondage aesthetic that has become so iconic.
Having worked closely with designers in the past to bring her vision to life, Alexandra now designs collections with the guidance of her technical team, scrutinising and fitting every style during the sampling process.
Her lack of formal lingerie training was a blessing in disguise as it forced Bordelle to think outside the box in every approach. The originator of a unique and unconventional sizing system, Bordelle has broken down existing technical boundaries by being the first lingerie label to introduce new adjustment features to highly structured lingerie garments.
This aesthetic and highly practical innovation enables Bordelle garments, including structured bras, bodices and girdles to transcend a range of sizes and be customised by each individual wearer.
This concept took consumers by storm and in 2009, Bordelle’s bondage inspired girdle dresses sold out at Selfridge’s Oxford Street flagship in just 24 hours.
And this wasn’t some fleeting trend; Bordelle is now one of the only lingerie brands to be stocked alongside ready-to-wear labels in handpicked department stores, fashion concept stores and specialist boutiques in over 20 countries.
The Movers & Shakers category of the 2018 Lingerie Insight Power List is sponsored by Oh la la Cheri. To visit the company’s website click HERE.
To view the full Movers & Shakers list, CLICK HERE
Address: Bordelle, Unit 16, 2-4 Exmoor Street, London, W106BD
Tel: 0208 968 4488
Focus: Independent lingerie design