POWER LIST 2018: Movers & Shakers – Aimee Cordrey, lingerie design manager, Debenhams

Aimee Cordrey began her career at Debenhams in 2010, after previously working as a lingerie designer for Arcadia and Marks & Spencer.

She plays a pivotal role at Debenhams, managing a team of lingerie designers across all own-brands, including B by Ted Baker, Floozie by Frost French, J by Jasper Conran and Reger by Janet Reger.

Aimee worked in collaboration with Aliza Reger on the launch of the Reger Noir range, a sexier, premium offering within the collection, and this continues to grow season after season.

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She strives to push the boundaries of lingerie design with all her pieces, but still manages to keep the product affordable and accessible, with own-brand prices peaking at around £48.

Her main responsibilities include creating and developing conceptual products and translating high fashion and lingerie trends into commercial products; briefing and liaising with suppliers regarding product development; presenting catwalk shows to key buyers; and visiting trade shows around the world to source fabrics and look for inspiration.

Aimee is also in charge of fabric direction, colour stories and creating design presentation boards to a high standard.

In addition, she has led a five-year collaboration between Debenhams and the London College of Fashion and is dedicated to supporting new talent.

Each year, Fashion Contour students are tasked to create lingerie or corsetry collections that could complement existing lines and Debenhams for a chance to gain work experience with the retailer.

Previous projects have involved creating maternity and bridal lingerie collections.

The Movers & Shakers category of the 2018 Lingerie Insight Power List is sponsored by Oh la la Cheri. To visit the company’s website click HERE.

To view the full Movers & Shakers list, CLICK HERE


Company: Debenhams
Address: Regent’s Place, 10 Brock St, Kings Cross, London NW1 3FG
Tel: 0344 800 8877
Twitter: @Debenhams
Website: www.debenhams.com
Focus: Fashion retail




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