POWER LIST 2018: Industry Influencers – Professor Joanna Wakefield-Scurr, head of the research group in Breast Health, University of Portsmouth

Joanna Wakefield-Scurr is a Professor of Biomechanics and the founder and director of the Research Group in Breast Health at the University of Portsmouth.

As a breast pain sufferer who struggled to find appropriate breast support, Joanna established the Research Group 12 years ago after discovering the lack of scientific research on breasts and bras.

After years of striving for scientific recognition, Joanna now manages the first dedicated lab for breast and bra testing in the UK, boasting state-of-the-art biomechanics equipment (pictured).

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Her research leadership was recognised in 2014 with the title of ‘Professor of Biomechanics’, awarded by esteemed colleagues around the world as a testament to the quality and impact of her research.

Since its inception, the group has grown to include 18 scientists, all passionate about improving women’s quality of life through broadening knowledge, informing product development and raising awareness of this vital aspect of women’s health.

As part of her desire to benefit womankind, Joanna was the first to establish the ‘Bounce Test’. This pioneering test redefined the industry and is now widely used as a measure of breast support.

Her research group is responsible for half the scientific publications in bra science and undertakes studies spanning many areas of breast health, including breast education in schools, bra fitting, breast pain, and many more.

The global adoption of the group’s scientific findings has provided the intimate apparel industry with evidence-based product development and Joanna now works with most major lingerie, sports bra and sporting apparel companies worldwide.

Through her research, which is now viewed by 500 million people worldwide, plus regular public presentations and TV and radio appearances, Joanna strives to raise awareness of breast health and the associated benefits of good-fitting, well-designed bras.

To view the full Industry Influencers list, CLICK HERE


Company: Portsmouth University
Address: University House, Winston Churchill Ave, Portsmouth PO1 2UP
Tel: 023 9284 8484
Twitter: @UOP_RGBH
Website: www.port.ac.uk/breastresearch
Focus: Breast health research



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