Helen Masters, the former owner of successful independent lingerie store Pudding, has transformed her retail business into a consultancy and training business for the intimate apparel industry.
Pudding, which closed its boutique in Reading in 2014, now offers exclusive services for independent and multiple retailers, web businesses and retail brands who want to succeed and grow in the UK market.
Helen took the business down a new path after starting a family and deciding to take a step back from her seven-day working week.
She now focuses on using her expertise to help other lingerie, nightwear and swimwear retailers to excel by offering consultancy and training services.
Pudding’s services include bespoke consultancy, bespoke training, generic training courses delivered face to face or electronically and a comprehensive outsourcing service to assist in tasks such as mystery shopping, marketing campaigns and research.
Its Lingerie Retail Careers Service provides a recruitment and selection service for intimate apparel retailers, while its Lingerie Retail Development Programme trains newcomers to the industry in all aspects of the business.
Pudding has also recently introduced a new range of web and SEO services for its clients.
“I found a web and SEO expert who managed to rank my business on page one of Google for my key search terms, for a very good price. I was so impressed I decided to join forces with him to offer the same service to lingerie retailers and brands,” explained Helen.
“In the past, the industry has been a bit behind the curve on e-commerce so our aim is to remove any mystery, explain what ecommerce and SEO is in clear, understandable terms and offer a high quality service at prices people can afford.”
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Company: Pudding Lingerie
Tel: 07789 921 097
Focus: Retail consultancy