Bravissimo was founded in 1995 by Sarah Tremellen and her friend following their own frustrating experiences trying to find pretty bras that fit them.
Adamant that big-boobed women deserved better, they started Bravissimo as a mail order company from Sarah’s living room, providing a range of lingerie, swimwear and clothing for women who are a D cup and above.
Today, the company has over 1 million customers (including several thousand in the US), 28 shops across the UK and a thriving mail order and ecommerce operation.
Company revenue at the fuller-bust lingerie and swimwear retailer has soared past £50m in the last financial year, driven by the opening of new stores and strong online sales.
The latest accounts filed by the retailer on Companies House revealed that revenue increased 2.3% to £50.2m over the 12 months to 31 October 2016.
The accounts, signed off by director Jonathan Tremellen, said the increase was due to the “full effect of stores opened in the prior year” and “improved ecommerce sales”.
Under Sarah’s leadership, Bravissimo has opened new stores in Cardiff, Bath, Liverpool and Belfast over the last year.It has also redesigned its website with a new look and feel.
Gross profit for the period rose to £28.4m from £28.1m in 2015, but profit before tax was £2.2m, down from £3.3m in the previous year, bringing retained earnings to £14.4m, up 9% on 2015.
In July 2017, Bravissimo announced its intentions to open a bricks and mortar store in the United States.
The brand launched its first ecommerce site in the US at the end of June, with the aim of filling a gap in the market for a wide range of bras in bigger cup sizes.
And now Bravissimo is eyeing locations for its first physical store in the country.
Sarah said: “We know that the choice of bras available in bigger cup sizes is limited in the US, and that there are many, many women in the US who are D cup or above, so we are very excited to be bringing Bravissimo to the big-boobed women of the USA.
“Our US website is only the beginning – we can’t wait to get to know our American customers better and we plan to open our first store in the USA as soon as we can.”
Sarah received an OBE for services to entrepreneurship at Buckingham Palace in 2009.
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Address: Imperial Court, Holly Walk, Leamington Spa, CV32 4YB
Tel: 01926 453300
Focus: Fuller bust lingerie retail